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Master in Sales and Marketing

Our Master's in Sales and Marketing program is meticulously crafted to provide students with a comprehensive education spanning the realms of marketing, sales, and business. Fusing practical experience, theoretical exploration, and hands-on training, our curriculum empowers students with the essential skills and knowledge crucial for success in their chosen fields.

Covering a diverse array of topics including market research, consumer behavior, brand management, sales techniques, digital marketing, and analytics, our program ensures a well-rounded understanding of contemporary marketing practices.

Led by a faculty comprising industry experts, students receive invaluable guidance and mentorship, ensuring they are equipped with the latest tools and strategies to navigate the dynamic landscape of sales and marketing effectively.

Armed with a degree that distinguishes them in the competitive job market, our graduates emerge poised for success, ready to make significant contributions in the ever-evolving realms of sales and marketing.

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"Enhance Your Mastery of Sales and Marketing with a Master's Degree from ABMS"

Study Method: Fully Online/Self-Paced

Program Components: 4 Modules + Thesis


  1. Research Methods

  2. Study Skills for Postgraduate Learning

  3. International Sales and Marketing Strategy

  4. Strategic Operations Management (Optional replacement with: a. Information and Knowledge Management b. Strategic Management c. Managing People in Organizations d. Control and Accountability for Financial Resources for an additional fee of 90 CHF)


"What is the word count for my thesis? A Master's thesis typically ranges between 15,000 – 25,000 words (comprising chapters 1 to 5).

In our Master's programs, you will:

  • Cultivate and apply innovative research methodologies.

  • Attain the highest standard of education.

  • Contribute to scholarly publications in peer-reviewed journals.

  • Thrive as a successful researcher and seasoned professional."

Master in details: 

Duration: 9 Months

Prerequisite Qualifications:

  • Possession of a Bachelor's degree or its equivalent OR

  • Minimum of 7 years of Management Experience along with a high school diploma or equivalent

Study Fee: please check the fee page.

English Proficiency Requirement:

  • IELTS or equivalent (mandatory for students from non-English speaking countries or those who have not attended an English-speaking school)

Age Requirement: Minimum age of 21 years

Note: If you have any inquiries regarding your suitability for this study program, please do not hesitate to contact us.

Academic Information:

Aligned with the European Higher Education Area (EHEA) Standards and guidelines for quality assurance as per the Bologna Process.

EQF: European Qualifications Framework: This program is at EQF Level 7 (equivalent to master's level).

ECTS: 60 European Credit Transfer and Accumulation System

Accreditations, Quality Assurance & Legalizations: Please refer to "please check the accreditation page"

Award: Master of Business Administration (MBA) in Sales and Marketing

Study fee

Study Fee: click here

Please be advised that the study fee mentioned does not encompass additional charges such as the submission fee of 7 CHF and the one-time, non-refundable application and reservation fee of 95 CHF, essential to secure your study place.

For an approximate conversion of these fees into your local currency, you may utilize Google, XE, or any other reliable currency conversion service.

The duration of our Master's program spans 1 academic year, totaling 9 months, and is equivalent to 60 ECTS credits, aligning seamlessly with the European Credit Transfer and Accumulation System (ECTS) as well as the European Education standard set by the Bologna Process.

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